About Cris Roata

My Story

I made my childhood dreams come true in my mid-40s. And I'm here to tell you — you can too.

I grew up in communist Romania. Dreams were not on the agenda. Survival was. Being realistic was. Getting a normal job was.

“Stop dreaming. Be realistic.”

I heard that my whole life. And for a long time, I believed them.

Then at 41, a bike accident stopped everything. And in that silence — forced, painful, unwanted — something shifted. I stopped performing the life others expected and started listening to the one I actually wanted.

I wrote the book. I launched the podcast. I started speaking my truth out loud.

Not because everything was perfect. But because I finally gave myself the permission.

Romanian landscape

Core Beliefs

What I Know
to Be True

  • Self-knowledge is not luxury, it's survival in a world being reshaped by AI
  • The life that looks good on paper is not the life you actually want
  • Reinvention is not a one-time event; it's a practice
  • When you know yourself, you stop performing and start connecting
  • Green lights come from presence, not luck
Cris Roata

Continue the Journey

Choose Your Next Step

02

Listen to the Podcast

Real people leaving corporate. Real stories of reinvention.

Listen Now
03

Work Together

Speaking, workshops, or consulting for teams ready to do the real work.

Let's Talk
Cris Roata

Today

Who I Am Now

I'm Cris Roata. Author. Podcaster. Speaker. And a marketing and communications professional with 15+ years of global experience.

I work with people and companies who are ready to do the real work — knowing themselves well enough to stop living someone else's life.

I don't teach theory. I bring truth. Everything I share comes from living it — the reinvention, the uncertainty, the moments where I had no map and had to trust the whisper anyway.

On the professional side, I've led marketing and communications across EMEA and international markets — turning complex ideas into clear, compelling narratives and building strategies from the inside out. My core belief: in a world being reshaped by AI, the ones who win are the ones who communicate most powerfully — and most humanly.

My mission is simple: help people and organisations know themselves well enough to communicate who they truly are. Because when you understand yourself — as a person or as a brand — everything changes.

For my full professional background, visit my LinkedIn profile .

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